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Whole Foods Market

Jon Lebkowsky's picture

Amazon's announced intention to buy Whole Foods Market was no surprise to me, because I helped Whole Foods as it tried to build its own huge e-commerce business for "cultural creatives," around the turn of the millennium. While our project, WholePeople.com, didn't survive the dotcom bust, the prototype e-commerce grocery site that we'd built at WholeFoods.com proved that Whole Foods Market could do e-commerce as well as anybody at the time.