Amazon + Whole Foods Market: Yep, Makes Sense to Me!

Amazon's announced intention to buy Whole Foods Market was no surprise to me, because I helped Whole Foods as it tried to build its own huge e-commerce business for "cultural creatives," around the turn of the millennium. While our project, WholePeople.com, didn't survive the dotcom bust, the prototype e-commerce grocery site that we'd built at WholeFoods.com proved that Whole Foods Market could do e-commerce as well as anybody at the time.